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Wednesday, January 30, 2013

Use the great tools available from Market Leader to get a face to face with your client base.

Use the great tools available from Market Leader to get a face to face with your client base.

John Buetergerds of the Sarasota Suncoast Team at Keller Williams Realty, Sarasota, 941-894-4063 http://SarasotaSuncoastHomes.com  

I've been faced with a challenge with my client base, I have nearly 2000 people in my contact list and some of them seem to have dropped off the face of the planet!
Well, its more likely they have just stopped engaging with me since either signing up on my website, or since we first added them to the contact list. Either way, there are some that have not responded to my 33 touch messages in the past several months. So I recentl dug deeper into the Market Leader and eEdge system to find another way to get a face to face meeting with these uninterested contacts.
I had always thought that there must be more than one way to use video messaging in the system to get their attention. I had started sending out video messages as part of my general welcome page, and today I found out how to add a video to an eGreeting and convert that into a campaign for a one time or multiple use direct message to my client base. I'm glad our team has invested in so many great tools to help our clients and to help us stay in touch with them.
Here's how to use this easy Market Leader tool:
Click on Create Marketing;
Then Marketing Materials;
Then select a piece to email (I chose something from the eGreetings from the Market Leader Pro section)
Open it up for editing
Select Add
Select Image (Upload an image such as a snippet of a video you created and posted to your youtube channel) place it where you want it on your eGreeting.
Click on the image and create a link to your video on your tube channel
Complete the editing of your eGreeting and save it
Then later add it to a campaign.
From there it will be easy to send out to any contact that has not been responding to your other emails directly off the contact's information page. It's a great tool and soon I'll have a video on most of my emails that are needed to get a client's attention. I'll follow up down the road to let you know my success rate.


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